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Launching a product or service successfully demands careful coordination of all elements of the media plan. Space size, timelength, timing, regionality, the spread of advertising weight - these factors and many others are key considerations in the construction of a cost-effective launch media campaign plan.
Our experience of planning and buying for such campaigns includes launches for many products in consumer sectors such as food, drink, travel and finance, as well as business-to-business campaigns.
We work very closely with our clients and the creative suppliers to ensure that all the elements of the media plan are delivered on target, on time and at the agreed price.
A critical consideration when planning an ad. campaign for the launch of a new product or service is how much to spend. Fox Media can advise on the various budget options which should be considered, based on current media theory as well as our own experience of media budgeting methods which have been tried and tested in the real world.
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>> PRODUCT LAUNCHES
BUDGET
TIMINGS
TARGET LAUNCH WEIGHT
PIONEERS, EARLY ADOPTERS
LIGHT/MEDIUM/HEAVY USERS
COMPETITIVE ACTIVITY
SHARE OF VOICE
COST:VALUE ANALYSIS
MEDIA POSITIONINGS
CAMPAIGN SHAPE
TRADE ACTIVITY
SPEND->AWARENESS->SALES
RoS
ROI
STOCK LEVELS
TESTING
SELL-IN
ROLL-OUT
SELL OUT
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