UK and international media planning and buying services

Fox Media offers full service media planning and buying across all international media marketplaces.

We have significant current and previous experience in planning and buying international campaigns for both clients and agencies worldwide in a wide variety of product and service sectors.

Our specialist media planning and buying knowledge ensures that our clients receive the best possible media planning advice, backed by our highly effective media buying skills.

The international advertising sector is rapidly-changing: new developments take place on a daily basis and changes in the media landscape in a particular country or continent can have far-reaching implications - either positive or negative - for advertisers. So we monitor these changes very closely and keep the clients and agencies that we work for updated on the developments which might represent opportunities which are worth investigating.

Because we handle projects from client and agency customers based in many different parts of the world, close co-ordination with creative and production suppliers is a key aspect of our international planning and buying service. Excellence in administration is a highly important aspect of this kind of advertising activity: we place it at the top of our list of priorities.

  
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                        + + +            UPDATE             + + +            Corus Entertainment has announced that its new 24-hour television service, ABC Spark - based on the successful US brand ABC Family - will launch across Canada on Monday, March 26th, 2012; ABC Spark is a multiplatform offering featuring original series and movies, as well as general entertainment programming                        + + +            UPDATE             + + +            Regulations announced (November 28th, 2011) by China's State Administration of Radio, Film and Television (SARFT) will - from 2012 - ban all advertising in the middle of prime time dramas longer than 45 minutes - the change could cut billions of yuan from the nation's market for TV advertising, which is worth 100 billion yuan (£GBP 10.1bn; 12.0bn euros; $US 15.7bn) a year            + + +            UPDATE             + + +            Leading Finnish publisher Sanomat is closing four titles to concentrate on its leading brands and issue new titles - one of which will be Iiris, to be launched in March 2012 and designed to appeal to the "rock, peace and love generation" - some 1.5 million women and men in Finland aged between 50 and 64            + + +            FRANCE UPDATE             + + +            Play Bac Presse has launched an educational daily news website - http://www.monquotidien.fr - aimed at French children aged 10-14 years of age            + + +            UPDATE             + + +            A French version of Neon, Prisma Presse's news title currently only available in Germany and aimed at 20 to 35 year olds, will launch in France in April 2012             + + +            UPDATE             + + +            CBS Outdoor Fance is introducing a range of new packages for 2012, entitled Impact, Select, Connect and First, designed to answer a variety of briefs            + + +             UPDATE             + + +             Europe 1 has consolidated its position as France's leading private radio station among business executives, with 674,000 daily listeners (source: Mediametrie, Executives Radio Survey, September 2010 to June 2011)             + + +            UK UPDATE             + + +            Out of a total of fifteen European countries, the UK showed the greatest level of 'engagement' with the internet in September 2011, according to latest data from Comscore, with 37,197,000 unique users spending 35.6 hours on the internet, and visiting an average 3,272 pages (source: comScore Media Metrix)            + + +            UPDATE             + + +            UK listening to radio via a digital platform - in terms of weekly reach - has increased by 12% year on year, with 22.8 million people now tuning in to radio via a digitally enabled receiver (DAB, DTV, internet) each week (up from 20.4 million in Q3, 2010), according to Q3 2011 data from RAJAR            + + +            UPDATE             + + +            Nuts, the UK's leading men's magazine, has launched its first Android app - it allows fans of Nuts to access images and wallpapers of their favourite Nuts cover girls; it provides a free starter pack of images and then users have the option of downloading further content via SMS payments            + + +            UPDATE             + + +            The Outdoor Media Centre has announced that UK outdoor revenues for the period July to September 2011 reached £214.4m, up 1.1% year on year - six out of the last seven quarters have now recorded positive growth            + + +            UPDATE             + + +            The Odeon cinema chain has opened five new cinemas (four acquisitions, one totally new), thereby adding 26 screens of which 17 are capable of screening 3D content; total Odeon screen numbers are now 919; UK audiences were down 2% to 169m in 2010             + + +            ARGENTINA UPDATE             + + +            Argentina had 27,568,000 internet users as of March 2011, 66.0% penetration (source: IWS); there were 57,300,000 (gross) mobile cellular subscribers as of December 2010, 137.2% penetration (source: ITU); Argentina had 15,642,240 Facebook users on June 30th, 2011, 37.4% penetration            + + +            UPDATE            + + +            Forbes has introduced (October 2011) its nineteenth local-language edition, Forbes Argentina, produced in Spanish and distributed throughout Argentina            + + +             UPDATE             + + +             Leading Argentinian outdoor company Sarmiento has launched a number of additional large (50 square metres and 80 square metres) LED units in the centres of Buenos Aires, Cabildo y Juramento and Tigre            + + +             UPDATE             + + +             At +38.9%, Argentina's y-o-y increase in total adspend for 2010 over 2009 was the fourth highest in the world, according to Nielsen            + + +            GERMANY UPDATE             + + +            ProSiebenSat.1 Group (SAT1, ProSieben, kabel eins and sixx) achieved a combined TV audience share of 30.1% in September 2011, a gain of 0.8% over their share in August and a y-o-y gain of 0.6% (September 2010: 29.5% audience share); RTL Deutschland (RTL, Vox, Super RTL, n-tv) closed the third quarter of 2011 with an audience share of 28.8%, 0.6% behind ProSiebenSat.1 stations (source: AGF/GfK-Fernsehforschung/TV Scope/ProSiebenSat.1 TV Deutschland Audience Research)            + + +            UPDATE             + + +            Hubert Burda Media is preparing an offshoot of its magazine "Freundin" (Friend) - "Wedding Friend" will launch on 22nd February, 2012 with a print run of 80,000 and comprise 120 pages with a cover price of €6.00; rate card rate for a colour page is €14,800; the launch is seen as a direct attack on Gruner + Jahr's "Wedding Gala", launched February 2010 (circ.: 23,500)             + + +            UPDATE             + + +            A survey conducted for BVDW by YouGov Germany published in late September 2011 indicates that 58% of German internet users in the 16 to 20 year old age group use social networks; 62% use SMS; but conventional means of communication are still used - 88% send letters or postcards, 61% send faxes (though rarely); mobile instant messaging apps. are utilised by only 9% and microblogging by only 6%            + + +            UPDATE             + + +            Daily newspaper Handelsblatt has launched a new magazine, Handelsblatt Karriere, a free careers supplement targeting students, graduates and young professionals, especially those with a financial background            + + +             UPDATE             + + +             R @ diostudie 2011, released September 2011, analysed online audio use in Germany compared to traditional radio consumption via VHF and concluded that 12% of 14 to 29 year olds listen to radio every day via the internet; this compares with 6% for all respondents, about 3.2 million people            + + +            + + +            AUSTRALIA UPDATE             + + +            Figures released October 2011 by peak industry body Free TV Australia show that commercial free-to-air broadcasters invested over $1.23 billion on Australian TV productions last year – an all-time high            + + +            UPDATE             + + +            Microsoft, Google and Facebook sites take top three slots in Comscore ranking of Top 20 Properties by Total Unique Visitors in Australia (June 2011)             + + +            UPDATE             + + +            Newspaper circulations in Australia fell by 4.2% year-on-year in June 2011 quarter            + + +            UPDATE             + + +            Revenue for the commercial radio industry remained steady in September, recording growth of 0.51% to a total of $60.963 million across five metropolitan markets, according to figures released by industry body, Commercial Radio Australia            + + +             UPDATE             + + +             Quarter three in 2011 saw the Out-of-Home (OOH) industry in Australia record its seventh consecutive quarter of growth posting a modest increase of 1.5% on the same period last year            + + +             UPDATE             + + +            + + +            SPAIN UPDATE             + + +            ComScore has been appointed to measure online audiences in Spain from January 1st, 2012 to December 31st, 2014, with an option to extend this period by two years (2015/2016)            + + +            UPDATE             + + +            The latest report produced by research firm Arce Media y Media Hotline suggests that total adspend in Spain in the third quarter of 2011 decreased by 7.8% year-on-year             + + +            UPDATE             + + +            The long-term decline in cinema audiences in Spain continues, latest data showing the proportion of adults visiting the cinema over the period April 2010 to March 2011 is down to 3.6%, from a high of 11.2% in 2001            + + +            UPDATE             + + +            The proportion of total adspends in Spain accounted for by internet in Q3 2011 rose to 8.4% versus 7.3% for the corresponding quarter in 2010            + + +             UPDATE             + + +             Outdoor company Espectáculos Callao has launched three new spectacular poster sites: as part of a project called City Lights Callao, the facades of two buildings of Madrid's emblematic Plaza de Callao, those of Callao Cinema and Palace Press, house three large LED screens that can deliver HD and 3D images that can be used by brands to support advertising, as well as providing information about cultural and sports programming      + + +            + + +            FINLAND UPDATE             + + +            Gentle growth in the value of the media market in Finland in 2010 centred on electronic media, according to Statistics Finland, with TV, radio and online all showing improvement            + + +            UPDATE             + + +            Helsingin Sanomat maintains its position as the largest subscription newspaper in Finland (and indeed in the Nordic countries), with an average issue readership of 945,000 (source: Finnish Autumn 2011 National Readership Survey)            + + +            UPDATE             + + +            Finland switched off its analogue transmitters on 1st September, 2007 and all TV transmissions have been digital since that date            + + +            UPDATE             + + +            Internet penetration in Finland in June 2010 was 85.2% or 4,480,900 users (source: ITU/Internet World Stats); Facebook - 2,023,760 users on June 30th, 2011 - penetration 38.5%      + + +            + + +            BRAZIL UPDATE             + + +            Brazilian website Media Bridge (www.mediabridge.com.br) is to begin broadcasting live mobile video feeds from celebrities "from anywhere to everywhere", providing a direct audiovisual link between the artists and their fans; technology provider AppTech has plans to expand this "lifecasting" service to the rest of Latin America, North America, Europe and the Far East            + + +            UPDATE             + + +            Motor Presse Stuttgart has extended its market presence in Brazil with the autumn 2011 launch of Carro Hoje, Brazil's first weekly car magazine            + + +            UPDATE             + + +            From early August 2011, major Brazilian newspaper O Globo has adopted QR codes, which take users to a web page providing more information on a specific topic            + + +            UPDATE             + + +            Brazil's switch to digital TV will not be completed until 2016            + + +            UPDATE             + + +            Google Brazil had 90.70% market share of searches in the twelve weeks ended on October 22nd, 2011, according to data from Experian Hitwise            + + +             UPDATE             + + +             A major turnaround in Brazilian adspend is occurring, with advertisers moving back to newspapers, as education standards rise in this emerging economy            + + +             UPDATE             + + +             Carta Editorial has launched (November 2011) a Brazilian edition of Harper's Bazaar; print run is 50,000 copies with a cover price of 14.90 BRL (€5.35)            + + +             + + +            AUSTRIA UPDATE             + + +            Having made an impressive debut in the 2010 MA survey, new free paper Heute (12.9% reach) has overtaken Kleine Zeitung (11.3% reach) in the 2011 report            + + +            UPDATE             + + +            Ö3 continues to dominate the radio marketplace in terms of both reach (36.7%) and share of commercial revenue (about 32%)            + + +            UPDATE             + + +            The new Sunday supplement offered by leading quality newspaper Kurier features editorial on travel, health and society, as well as cinema and cultural items; alongside its Techno Special supplement, its new Friday TV programme journal increases the paper's appeal to electronics and entertainment advertisers            + + +            UPDATE             + + +            71.4% of Austrian adults visited the cinema in the last three months; 3.1% went once in the last fourteen days (source: MA)            + + +             UPDATE             + + +             With 50.1% monthly reach of the population aged 14+, ORF.at is the leading online network (source: ÖWAPlus2010-IV, pub. Sep. 2011)            + + +             UPDATE            + + +            + + +            ITALY UPDATE             + + +            Condé Nast Italy has launched (November 2011) new monthly magazine Myself, targeting "multitasking" women aged 35 to 55 who juggle working, family life and socialising; it's based on the existing, successful German title; launch circulation 400,000, introductory cover price €1.50            + + +            UPDATE             + + +            Radio Capital Tivù has been launched (November 2011) by the Expresso Group on digital terrestrial - it broadcasts video excerpts from the back catalogue of Radio Capital, featuring classics of the 70s, 80s and 90s             + + +            UPDATE             + + +            In outdoor, Milan Metro TV has added two new stations to its network on line M2, Assam Assam and North Milanofiori Forum, with a total of eight screens of out-of-home TV programming on Telesia; also on M2, four new monitors have been added at Central Metro Station; the new facilities bring total network TV subway coverage in Milan and Rome to 292 screens and 52 stations            + + +            UPDATE             + + +            New website PromoQui (www.promoqui.it) has launched (October 2011) as the first search engine that allows shoppers in Italy to access promotional offers on goods they are seeking from stores in their area with a few clicks; the site claims to aggregate promos from 90% of retail brands and also many small and medium retailers, digitising offers and discounts from over 16 thousand stores in Italy            + + +             UPDATE             + + +             Leading state-owned broadcaster Rai (which gets half of its income from advertising, half from licence fee; approximately 42% share of TV audience in Italy) is increasingly 'mobile' and has presented the new release of Rai5 smartphone, including a double flow of direct push notifications of the user's favourite programmes and increased social interaction facilities; together with their new Desktop RAI app, the new phone joins a series of RAI products and channels available for smartphones and tablets, with vertical applications RadioRai, TG1, TG3, Rai News, Sports Rai, Teletext and The Trial of Cook      + + +            

Some current and previous UK and international clients

                                                                                                                                         
                    Media planning         Media buying           Research               Launches            International

Argentina    Australia    Austria    Belgium    Brazil    Canada    China    Denmark    Egypt    Ethiopia    Fiji    Finland    France    Germany    Ghana
Guyana    Hong Kong    India    Indonesia    Ireland    Italy    Japan    Kenya    Korea    Malaysia    Morocco    Mexico    Netherlands (Holland)    New Zealand    Nigeria
Pakistan    Papua New Guinea    Poland    Portugal    Russia    Saudi Arabia    South Africa    Scandinavia    Singapore    Spain    Switzerland    Tunisia    UAE    United Kingdom    United States    Venezuela

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