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Fox Media buys media space and airtime in all British and many international media sectors. Our objective in each case is to maximise media value on behalf of our clients, consistent with agreed media objectives. Depending on the size of the client's budget, this can mean using a mix of volume discount, contract and/or short-term buying, according to the medium and market demand.
In the TV marketplace, we have vast experience of buying campaigns of all sizes and budget levels. In press, we use many means of maximising discounts, drawing on decades of experience in all areas of the marketplace. Where appropriate, we seek group deals, short-term buying opportunities and 'added value' positions. Fox Media is especially effective in the short-term market. Press and broadcast media owners are not constrained from offering us the best possible last minute bargains because of 'base price', big agency deals - where expenditure by smaller clients is often allocated inappropriately to 'top up' deals which are really beneficial only to the biggest clients.
We are active in many other markets, including international and 'new media' markets, such as online search/banners, mobile and Teletext. We have significant current experience in international planning and buying. In addition, we can advise on and purchase 'below-the-line', direct marketing media such as direct mail, including list purchase, and targeted inserts and leaflet drops.
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>> MEDIA BUYING
DISCOUNTS
VOLUME
SHORT-TERM
RATE CARDS
CPT/CPM
COPY DATES
TACTICS vs STRATEGY
GUARANTEED POSITIONS
SLOTTINGS
AVAILABILITY
SUPPLY
SEASONALITY
CONTACTS
CONTRACTS
REGULATIONS
CANCELLATIONS
BUYING RESERVE
BUYING REVIEWS
COLOUR REPRODUCTION
VOUCHER COPIES
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