local business marketing

How To Market Your Local Business

If you are looking for help and advice with regard to advertising your small local business in order to bring in new customers then you are in the right place.

We have tried every method available and will use this website to advise and assist small businesses who are overwhelmed with the many opportunities that are available to get local exposure.

Advertising can be a bottomless pit, so it makes sense to research and make certain that the method you are using will work for your business type.

We will work to bring you ideas and recent examples of businesses that we have helped so that you may get some idea of what will work for you too.

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Boost Your Business with Our Digital Marketing Services

We have recently completed working with a local resin driveway company, who approached us for help in marketing their business. They had been having some success but wanted to take their service to the next level. Click here to see how they look online.

Customers were finding them and keeping them busy, which is demanding and leaves little time for any other necessary tasks such as marketing.

We were able to offer some relief by providing the business with the marketing it needed, making sure they stayed on track with bringing in future orders.. 

Our digital marketing services are tailored to meet a company’s needs. We know how to reach your target audience and convey the right message, bringing them to your door in no time. 

Our team has mastered how to craft content carefully tailored for your brand to emphasize what your business brings to the table and the benefits it provides.

Trust us to make your business see an increase in bookings by taking care of your marketing issues. Here’s what we can do for you.

Website Design

Since it is usually the first interaction that your target audience has with your business, your website gives the first impression of your business and acts as a digital representation of your business. It should therefore be convincing to your potential customers, basically show that your business delivers the best services.

Our team understands this and knows which features to use that will draw more clients to your business. We make sure to use eye-catching and compelling web design elements. 

Essentials like easy navigation and providing relevant content for your business are catered for as we;;. Your clients are able to check pricing, schedules, and contact information. They can even make bookings and make calls within a few seconds with the help of our custom-tailored and optimised website for your business.

SEO Optimisation

Google is the go-to search engine for most people searching for services online. We understand how important this is to your business and so making your business is discoverable and more visible on search engines is part of our prime goal.

We make sure that your business retains its relevance online by optimising it for search engines through our SEO services. In addition to that, our local SEO experts we’ll help you rank at the top of local search results.

In the end, you will be able to capitalise on the local traffic, eventually attracting more prospects to your business.

Social Media Marketing

Having a strong social media presence is vital for any business. Consistent engagement with your followers will help you gain more leads as well as pave the way for new customers. 

We can ensure that you provide relevant information to your customers as well as have them involved in your business through constant interaction. 

We can further market your brand using paid social ads that will promote your particular business type.

By making use of the quality marketing services that we offer, you can set your resin driveway or any type of business business apart from the rest. We will help you realise a rise in conversions and spread brand awareness with our customised marketing campaigns. Reach out to us today to make your success story a reality.

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How Do I Advertise My Small Business On Facebook

As a small business owner, you are no stranger to advertising struggles. We can all agree that competing with well established brands is not easy. Especially in the conventional advertising scene i.e. radio, print and television. Besides having to use lots of money, traditional advertising isn’t as effective as the new digital marketing avenues. 

I know what you are thinking. What makes digital marketing so great?  First of all, you can track how your ads are doing in real-time allowing you to make changes on the fly. But the one thing that makes digital marketing stand out is cost. 

Advertising on digital platforms is way cheaper compared to traditional marketing. This means that even a small business can take full advantage of digital marketing avenues. The result? Extensive market penetration and an increase in conversions. 

Now, Facebook is arguably the best platform to advertise your small business on. Not only is it free. Its also one of the most visited websites in the world. What’s more. Facebook has the most advanced ad suite in the market. 

Read on to find out how you can use Facebook to market your small business.

Create A Business Page

Before you get started on your Facebook marketing campaign, you will first have to create a Facebook page. A page allows you to establish your brand on Facebook and make your presence felt. 

Customers can find your business much faster if you have a dedicated page for your business. Once you are done signing up, you will be able to curate your online community to your tastes. 

From publishing stories to adding followers, there is so much you can do with your page. Marketing your brand will be so much easier once your Facebook community picks up  steam. 

Leverage Social Circles

The best part about using Facebook for marketing is virality. What does this mean? Well, if a lot of people on Facebook share your content, it could go viral. But for this to happen, first you must get your followers talking about your brand. It’s that simple. 

People are likely to tell people in their circles about a brand they like. So, post content that resonates with your users. This will increase the chances of them sharing it.

Post Interesting Content 

No one likes boring content. Your Facebook followers are not exception. They will only warm up to you if you have interesting captivating content. Creating content that resonates with your followers is how you generate engagement. 

Rather solely relying on Ads, the trick is to advertise your brand without your customers realising it. If creativity isn’t your strong suite, you have the option to partner with a digital marketing agency. 

With these three tips, you can make a significant change in your Facebook advertising campaign. Of course, there’s still more other ways you can use to advertise your business on Facebook. Speak to a digital marketing professional for tips and further help on how to execute them.

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The Importance and Benefits of Marketing For Local Businesses

Every business large or small needs a constant flow of new leads to stay alive. It’s the life blood of any business.

The best way to accomplish this is to advertise. The number of incoming calls to any business is usually closely related to the amount of outreach that is being done.

A business or service provider that is local to a particular location is unable to compete directly with a larger competitor in another geographical location. A local business needs a targeted marketing approach to attract a new group of customers who may not realize that there is actually a local niche business in the area. Local marketing is a strategy that is carried out both in person and online. You will need to determine the local marketing techniques that will be the most beneficial for your business.

Connecting with Other Local Businesses
If you are in a small town or area that does not currently have the service your company provides, then you need to network with other local businesses. This can certainly increase your visibility and attract clients. Ask regional businesses to post your company’s fliers on doors or in highly trafficked areas. A flier gives you the chance to display each of the professional services that your business has the capacity to provide. Yet another option is to give a quantity of your time to a local church or fraternal association to increase exposure to many more people. This will enable you to gain referrals and develop your local credibility.

The Most Basic Sort Of Local Marketing
The most basic kind of neighborhood marketing is to use a business card. You can give these out as you meet new people or begin work projects. This enables the person to check out your business, website or telephone number when future contact is required. You also need to develop a specialised on-line local marketing strategy to complement your offline marketing strategy, we all know many people browse the internet to learn more about companies they are evaluating working with.

Search Engine Marketing
If you want to bring in new customers online, you will really need to use local marketing strategies that are part of a search engine marketing, or SEM, for your company. The main purpose of a local marketing strategy is to first identify each of the local keywords for your business. These keywords need to be specific to your area of business to bring in local customers. This is also referred to as location-based keyword usage. Your site should have keywords that feature your city, county or geographic region.

Interactive Marketing
Keywords and key phrases need to get included on every page of your internet site. This will boost your site’s ranking when prospective customers perform local searches. The manner in which interactive marketing is changing local businesses is starting to get a marketing advantage. Many times when people will do a query online to search for a product or service online local companies will show up on the first page.

The goal is to have your website appear on the first page of search results when key words for your local area are entered. The use of local keywords will differentiate your site from the sites of competitors who reside in other locations. You should review some of your customers to see what types of search terms they would use to discover your specific type of business.

If any of these keywords are not already on your site, then you can include them to enhance your visibility when a potential customer does a local search on the internet.

The use of offline and online local advertising and marketing is important for a small business that has a necessity to attract more customers. Local marketing is a great way to acquire customers in the surrounding location who may see your business as a more desirable option.

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Just how does online advertising and marketing really help a local business grow

Digital advertising is composed of a range of services, every one of which work to market a business online.

More and more businesses are increasing the amount that they spend on online advertising as we are these days able to acknowledge that it increases awareness and leads– it’s that easy.

With traditional media channels, quite often there is no chance of tracking the performance or results of an advert in terms of sophisticated data analytics.

Having said that, with digital advertising, companies like Google and Facebook give users easy access to these kinds of advanced analytics.

This way local businesses know that their money is being effectively spent and also the digital advertisements are positively influencing their store front.

When calculating the success of an ad, besides social media monitoring, the significant factors will vary case by case. Even so, the primary indicators of the success of an ad lie in the indicators listed here.

ROI measures of a profitable campaign:

Impressions: the true number of views on an advertisement

Clicks: the actual amount of direct clicks on the advertisement

Engagements: Social & landing page clicks

Results: For the most part, results come in the form of a phone call or a store check out.

Most successful places to advertise
Through our team’s extensive work in the digital advertising area, we have come to the identical conclusion as pretty much every digital advertising company– that the best places to invest money on digital advertising campaigns are Google & Facebook.

With digital advertising campaigns, not only is a local business visible online, but they are visible to the right people on-line.

Platforms including Facebook and Google enable advanced targeting, which places a local small business in front of customers who are more likely to convert into a sale.

Actually, Google and Facebook accounted for approximately 60 percent of advertising spend in 2017!

The Benefits of Advertising Your Business on Google –
Google, the world’s biggest network, is the most effective way to tell folks about your brand. The two primary reasons are reach and flexibility.

Reach:
Buyers use Google daily to look for local businesses, leading to roughly 3.5 billion Google searches every single day.

In this day and age, or computer age, people are no more depending on TV commercials or radio ads to locate a business or a service. They are primarily relying on Google.

Furthermore, Google incorporated native Gmail ads with Google AdWords in 2015 and made it available to all advertisers. This means that you can connect with prospects using their Gmail inbox.

For these main reasons, it is important to adopt Google’s network abilities to permit your business to get instant visibility from users trying to find your services.

Flexibility:
Google permits the advertiser to spend whatever amount of money they desire on advertisements, any time they want.

Thanks to these flexible options, advertisers are able to test what works and what doesn’t work for their company. Spend a bit, hold back to check out how your campaign is performing, and after that reinvest in greater budgets for more significant prospect reach.

The Benefits of Advertising Your Business on Facebook –
Facebook is one of the main influences dominating the modern society. But you already know this given that you (like me) check your Facebook every day, numerous times a day, and so do potential clients.

The advantages of marketing on Facebook might be summed up in 2 words: Audience and Targeting.

Select your Audience:
Facebook is the fastest growing marketing platform and communication channel. The audience on this social media network includes 2.38 billion monthly active users (MAUs) on average, at an increase of 8% MAUs year-over-year.

Those statistics are simply too big to disregard, and as a local business, you really need to understand the fact that Facebook is an interchange through which you can find potential clients. If this hasn’t swayed you yet then let’s explore how frequently social media is being used.

According to a research study conducted by Zephoria Digital Marketing, the typical person enjoys nearly 20 minutes daily on Facebook, highest-traffic occurring mid-week between 1 and 3 pm.

This indicates you have a short time period to make your impact, so use it wisely!

Use the Powerful Facebook advertising Targeting Strategy:
Firstly, just how does Facebook Ad targeting work?

You can target a specific audience on Facebook with many different ad formats and advertisement targeting parameters. This is every marketer’s fantasy so get creative!

Facebook ad targeting enables you to focus on users so microscopically that you can essentially become a bit of a digital stalker. You will have the ability to target users by their interests, life events, habits, age, gender, location, and just about anything else that their Facebook profile page may reveal about them.

That Facebook algorithm has helped enormous changes to be made to the local advertising landscape and is now one of the finest environments for companies to get the word out with regards to their businesses.

Finally, by take advantage of these two platforms, Google and Facebook, companies will be able to take their advertising game to the next level and start to rake in new profits with enough data to back their investment.

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Magazine Advertising

Another tried and tested method is to advertise in local magazines. Most towns and villages have a glossy A5 magazine being delivered through letterboxes each month. These are read and retained as local directories, and most are faily inexpensive to advertise in. The magazine company will also usually create artwork for your ad for free to entice you to run your ad with them.

Don’t expect instant results though. The best way to make this type of advertising work is to have a constant presence. Resist the temptation or the sales pitch to run a full page advert and choose an ad size that you can afford to run on an ongoing basis. From experience we know that this is the best way to get results.

These types of local magazines will distribute your fliers for you too. They will be delivered through the same doors and at the same time as the magazines. The positive to this is that it is fairly inexpensive when compared to having your leaflets delivered on their own, or solo as it is called. The price for this type of service is around £80 per thousand. The price for delivery alongside magazines is usually around £25 per thousand. A good saving.

Using leaflets is more expensive than running an ad in the magazine, but you do get more exposure, it has to be handled even if it is to throw it in the bin and will be seen, whereas an ad inside the magazine may not be seen at all.

This sort of advertising is good also for targeting an older audience, who may not automatically turn to Google or Facebook when looking for a service.

To conclude, local magazine advertising is a good way to go if you are consistent. You are not likely to get a customer from a one off ad, but if you have been advertising for examply your tyre business, when somebody needs tyres, they will remember seeing you several times in the mag and that’s when you get the call.

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